Lyca Mobile appoints Frank Wiemann as Group Chief Marketing Officer
Posted On June , 2024
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Lyca Mobile, the world’s largest MVNO, is pleased to announce the appointment of Frank Wiemann (pictured above) as the Group’s Chief Marketing Officer.
In this role, Frank will spearhead strategic marketing initiatives aimed at accelerating growth and enhancing brand recognition across Lyca Mobile’s global footprint.
Frank joins Lyca Mobile from Vodafone, where he served as the Senior Vice President of Customer Marketing among other appointments. At Vodafone, he played a crucial role in driving organic growth and transforming the marketing ecosystem.
His extensive background in marketing and sales strategies, business development, and product management positions him to lead Lyca Mobile’s marketing efforts to new heights.
With over two decades of experience in the telecommunications industry, Frank brings a wealth of knowledge and international expertise. He has held various senior leadership roles in Germany, Spain, and the UK, managing diverse, multicultural teams.
His experience spans both operational and strategic capacities, contributing to his holistic understanding of market dynamics and customer needs.
Frank’s passion for digital and AI-supported marketing & sales strategies, along with his commitment to innovation and delivering superb customer experience, makes him an invaluable addition to the Lyca Mobile leadership team.
His previous roles at notable companies such as E.ON, o.tel.o communications, and Vodafone have equipped him with a unique perspective on the evolving telecom landscape.
Allirajah Subaskaran, Group Chairman and Founder of Lyca Mobile group of companies commented: “We’re delighted to welcome Frank to Lyca as our Group CMO. His proven track record in driving organic growth and transforming marketing operations aligns perfectly with our vision for the future.
Frank’s leadership will be key in unlocking new opportunities and strengthening our global brand presence. We look forward to his contributions as we continue to empower our customers to stay connected and thrive in today’s dynamic digital world.”
Frank Wiemann, Group Chief Marketing Officer, Lyca Mobile, said: “I’m thrilled to join Lyca at this pivotal time in its growth. The company’s dedication to fostering connections across borders aligns perfectly with my passion for closing the gap between our customers and the people and things that matter most to them.
Throughout my career, I’ve thrived on creating relevant and personalised marketing initiatives that resonate with diverse audiences. I see a tremendous opportunity to leverage Lyca Mobile’s global footprint and innovative spirit to create even more meaningful connections and outstanding experiences for our customers worldwide.”
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