LASER SPECIALIST AIMS FOR TOP RANKING AS DEMAND INCREASES
Ever Clinic, Scotland’s leading skin, scarring and anti-aging centre, is on track to become the country’s largest facility offering life-changing fully ablative laser resurfacing within the next five years.
Established just five years ago, the award-winning clinic’s remarkable growth means that it will double its turnover this year, treble that figure within five years and is actively recruiting more highly-skilled medical staff to meet burgeoning demand.
Recent investment of more than £250,000 means that it can now treat patients with top-of-the-range surgical grade lasers such as Sciton Joule X and Lumenis Ultrapulse equipped with the technology and the capacity to successfully undertake full ablation.
This process, seen as the gold standard of laser tech, takes away the epidermis, or the top layer of skin, and exposes the dermis, the deeper layer, encouraging the formation of a brand new and healthy epidermis.
Ever Clinic was co-founded by Managing Director Jonathan Toye and Medical Director Dr Cormac Convery, an Honorary Senior Clinical Lecturer at Barts and The Royal London School of Medicine, who performs more than 1,000 specialist procedures a year.
Mr. Toye, a former GlaxoSmithKline executive, said: “Dr Convery and I established the clinic in 2017 after a long period in which we had trained most of the clinical staff in Scotland in the use of fillers and injectables, and recognised that we could do it so much better ourselves.
We moved to our current Glasgow city centre premises in April last year. We have treated more than 2,000 patients since then, we are now significantly expanding the size of the clinic to cope with volume and we recently have taken on another doctor.”
He added: “The market is growing by at least 10% a year. Where previously it was driven by older women seeking to reverse or mitigate the aging process, in recent years its focus has moved towards prevention, rather than cure. A lot of interest, it has to be said, has been inspired by the activities of the Kardashians.”
Ever Clinic was bootstrapped, with very little capital apart from personal resources, and growth originally depended on word of mouth and referrals. Mr. Toye said the turning point came when other clinics started to pass on cases which were too complex for them to undertake.
Whereas most business originally was lip fillers, the clinic now encourages a more holistic approach, focusing on the patient as a whole. Services include laser resurfacing, acne and medical scar treatment, dermal fillers, xanthelasma, rhinophyma and mole removal.
Dr Convery said: “With cases such as rhinophyma, which is a very disfiguring condition of the nose, it is fair to say that corrective surgery has transformed sufferers’ lives, offering them a solution which is not readily available on the NHS.”
Mr. Toye added that demand surged after the clinic re-opened in its new premises after lockdown, a period which he had profitably used to mount a substantial direct and social media marketing campaign.
Turnover to April this year was between £800,000 and £900,000 and Mr Toye is predicting £1.6 million for the coming year with a target of £4.5 million within the next five years, at which point he expects to be easily the biggest clinic in Scotland offering fully ablative surgery.
He said: “One of our most serious ambitions is to reach a point where we can offer free treatment to victims of domestic abuse in Scotland and to people who have been driven by their personal circumstances to self-harm.”