Global Communications Expert announces her debut book
Posted On September , 2023
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Brand communication expert Sophie Attwood (pictured above) has launched her debut book, “Beautiful PR: Finding Your Brand’s Heartbeat for Authenticity in Communication.”
The highly anticipated book is now available for readers and industry professionals seeking to elevate their brand communication strategies.
Sophie Attwood, a multi award-winning strategist in the field of public relations and brand strategy, draws upon her extensive experience to provide readers with invaluable insights and offers a unique opportunity for brands to learn how to truly enhance their reputation and bolster growth with an honest communications strategy.
Helping brands to listen to and amplify their brand’s heartbeat, they are invited to go on a journey of self-discovery as award-winning PR expert Sophie Attwood unveils an entirely new approach to forming a communications strategy – one that evokes an emotional connection with each brand’s target audience, leading to greater brand awareness, an unwavering, steadfast reputation and unmistakable business growth.
With tips and tricks throughout as well as anecdotal pulse points along the way, this book promises to help brands of all sizes to take their communications strategy to the next level. From storytelling techniques to ethical brand communication, the book offers a comprehensive guide to building lasting and meaningful relationships with customers.
Sophie said: “In what is now a heavily filtered world, showcasing your brand’s natural beauty has never been more important. Building a communications strategy based on solid foundations of integrity and authenticity is vital for long-term success.
In the right place, at the right time, with the right emotional connection at the heart of its message, PR can perform miracles in the most unexpected of ways – and I’d love for more brands to experience that.”
She added: “My objective with this book is to help founders and brands to truly enhance their reputation with an honest communications strategy that helps to elevate your brand and take you to that next echelon.
At the end of the book they’ll unveil an entirely new communications strategy – one that evokes an emotional connection with their target audience, leading to greater brand awareness, a steadfast reputation and business growth.”
“Beautiful PR” focuses on the heart of brand communication – authenticity. In an age where consumers are more discerning than ever, Sophie Attwood shares her wisdom on how brands can connect with their audiences on a human level.
Beautiful PR: Finding Your Brand’s Heartbeat for Authenticity in Communication” is available for pre-order through various retailers, including WHSmith, Amazon, Waterstones, Barnes & Noble and other major bookstores worldwide ahead of its official launch on November 7th, 2023.
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