UPGRADED H&M STORE TO OPEN IN BRAEHEAD
Braehead Shopping Centre is set to see the opening of a new, upgraded H&M store this
The centre which is owned by Property Company SGS is one of the UK’s most popular retail
and leisure destinations. The upgrade comes as the retailer steps up investment in both its
physical and digital stores, with a renewed focus on the integrated customer experience, as
well as sustainability.
The centre’s existing H&M store will move from its current unit to a new, ground floor
space, covering 17,000 sq ft, on a 10-year lease. The store will stock H&M’s wide selection
of apparel, footwear and accessories for women, men and kids, as well as its ‘Divided’ range
for young adults.
The store’s design and offering will be developed in line with H&M’s intention to lead the
transition to circular, climate-positive fashion. H&M’s Garment Collection and Recycling
service will be offered.
Launched in 2013, this scheme allows customers to donate any unwanted clothes and
textiles, by any brand, whilst shopping in-store. All items are recycled with 0% going to
The store will stock a lower volume of products than usual overall, but with more emphasis
on inspirational display.
Founded in Sweden in 1947, H&M opened its first UK store in 1976. Over forty years later,
its UK and Ireland portfolio has grown to include more than 240 stores.
Steve Gray, Head of European Retail Asset Management at Global Mutual, said: “We are
incredibly excited that H&M has opted to upgrade its offer here at Braehead, following
many successful years at the centre. The brand has a large, loyal customer base here in
Scotland, and we know our shoppers will be thrilled to hear the news.
H&M is exactly the kind of tenant we want to attract and retain. Its emphasis on
sustainability and commitment to climate positive fashion, as well as its investment strategy
– which focuses on integration of the physical and digital experience – aligns with our own
ethos and approach.”
He added: “The news is also indicative of continued stabilisation and returning confidence
across the market. Retailers are once again out looking for space, as the uncertainty around
Covid further subsides. They are, however, being more selective than before – with a
renewed focus on quality – where healthy footfall is guaranteed and the neighbouring
tenant mix is compelling. Prime space like that offered here at Braehead is therefore in high
Toni Galli, Country Manager for H&M U.K. & Ireland said: “We can’t wait to open a new
store in Braehead this Spring. As always, our ambition is to offer our customers a modern
and meaningful shopping experience were style, creativity and culture are celebrated, and
we are confident that our new Braehead store will offer exactly this.
We cannot wait to share more details about our exciting activations and H&M Member
offer with our customers soon.”